Moxly
Client
Role
Development
Video Production
Ad Management
Copywriting
Tech stack
Webflow
After Effects
Facebook Ads
Google Analytics
Hotjar
Mission
How to bring new users to Moxly, a mobile app that allows users to schedule a car wash service at any location, directly to their parked car.
Goal
Increase conversion with a new landing page. Lower the cost of user aquisition, through more effective ads.
Challange
Lack of clear understanding of the service. How can you turn a carwash into an app? Is this some app to manage traditional car washing service at the service provider?
General lack of trust. Users were concerned about the reliability of the service providers, whether it’s care for the place where the car is parked stays clean or the car itself is safe and in good condition. Also, higher pricing required clear value proposition.
Solution
I've found the shortest form to a clear message explaining the service and it's benefits. I've build a landing page, video content, video explainer and created Facebook/Instagram ad creatives, which combined created a highly effective conversion engine, lowering user acquisition cost x9.
Marketing engine
This project focused on creating a high-converting landing page, along with ad creatives and ad configuration. The combination of these elements resulted in exceptional conversion rates, transforming the sales funnel into a powerful tool. As a result, the app installation costs were reduced by a factor of nine, significantly improving the overall efficiency and return on investment.
Video Explainer
Due to communication challenges and user confusion about the service, a video explainer became essential. I wrote the script and produced a short video addressing key questions about the app. Although the initial scope only included strategy, design, and development, I managed to deliver the video within the tight budget, making it a key addition to the landing page.
